Reasons why website uptime monitoring is necessary

It is common for online businesses and website owners to prioritize online marketing and conversions but also need to use tools to check website outage. Unfortunately, teams often overlook monitoring their website’s uptime. Consequently, downtime can occur without being detected, impacting visitors and potential customers.

Lost revenue

Online businesses must avoid website downtime to prevent loss of revenue, conversions, and leads. When a website is down, potential customers may turn to competitors instead, and it is crucial to monitor the site’s uptime statistics closely.

Nowadays, it’s easy with special services allowing, for example, check status or find actual information about any online platform.

Search engine ranking

Most search engines, including Google, are affected by downtime. This means that when your website is not available due to frequent or long outages, it can negatively impact your SEO. Google regularly “crawls” your site to check its content, page speed, and availability.

Although downtime is unavoidable at times, it is essential to be aware of its potential impact on your search engine rankings.

Lost reputation

Outages can have a significant impact on how users perceive your brand, whether they are regular visitors or newcomers to your website. Not being able to access your site can undermine user confidence in all aspects of your brand, both online and offline.

For instance, the February 2019 Wells Fargo outage sparked panic among users who were unable to access their accounts. Many users took to Twitter to express frustration, further hurting the perception of the Wells Fargo brand and causing more damage to user confidence.

Website monitoring

Detect hackers faster

Hackers use various methods such as DDoS, man-in-the-middle attacks, DNS spoofing, and DNS poisoning to harm your website. These tactics can cause your website to go down, redirect users to a malicious site, or manipulate data being exchanged between you and your users without your knowledge.

Even if your servers seem to be functioning normally, attackers could still be interfering with your website traffic. It can be difficult to detect such hacks and determine the extent of the damage, including how many users were affected.

Keep visitors and customers happy

A website that is frequently unavailable, slow, or has technical issues is unpopular among users. Even loyal customers may choose to switch to a competitor’s website if it offers better performance and reliability. This could result in losing customers permanently.

Get insight into the performance of your hosting provider

It would be awesome if everyone could afford the reliable high availability provided by top website hosting providers. Unfortunately, these hosting plans can be expensive, and not all of us can afford them.

Even if you’re able to pay for cloud-based or dedicated servers, it’s important to note that they can still experience downtime. Whether it’s frequent or occasional, it’s difficult to know if you’re getting the best value unless you monitor them constantly.

Sleep better and gain peace of mind

If you’re feeling worried about the status of your website or service, you can relax knowing special service is constantly monitoring it from various locations worldwide. Even small and regional outages are detected, and we work 24/7 with customizable alert preferences.